Increasing its focus on the Indian market, Kia India said that it will invest Rs 2,000 crore in EV-related research and development. According to the company, this investment will allow it debut its India-made EV in 2025.

“We are moving toward a completely domestically manufactured EV. Our competitive advantage is in our capacity to react to market feedback “Kia India’s chief sales and business officer, Myung-sik Sohn, stated at the return of the Auto Expo in 2023 after a three-year absence. At the inaugural post-Covid auto show, there will be 70 exhibitors, including 45 manufacturers of vehicles from various segments.

The Korean automaker noted that it intends to become a global provider of sustainable mobility solutions. “By 2027, fourteen BEV models are planned for the global market, and many of them will be sold in India. We will also offer a battery electric vehicle (BEV) produced in India for the Indian market. We are an eco-friendly organisation that fosters sustainable values, and by 2025, we intend to achieve carbon neutrality “Tae-Jin Park, MD and CEO, Kia India said.

He stated that the company is offering its concept of purpose-built vehicles (PBV) that cater to the local market’s requirements.

Sohn stated that a great deal has changed since the company’s India announcement.

“The Seltos became one of the most popular SUVs in the United States. From an unheard-of brand in 2018, we’ve gained 6.7% today. With EV6, we’ve lately entered the EV market. EVs are the future, and we have prepared for their arrival “he stated.

In 2023, Kia India wants to increase its footprint to 220 cities, and by 2024, it will have more than 100 locations.

The corporation has established itself as one of the mass market’s most prestigious brands. India is among the top three markets for Kia after the United States and South Korea, according to Hardeep Singh Brar, head of marketing and sales for Kia India.

With the introduction of the KA4, the firm hopes to strengthen its position in the MPV market.

“Due to our first-mover advantage in the area, PBVs will be a major focus for us. The KA4 exhibits genuine innovation in the cargo market. It is the fourth version of the MPV and incorporates, among others, ADAS, multi-Bluetooth connectivity, rear occupant alert, and a dual sunroof “Brar stated.

“EVs are without a doubt the future. Nevertheless, ICE technology is also evolving, and the two will coexist “Brar noted.